Was at the offices of a major tech journalism company in Manhattan. Met some very smart people who really know the ropes. In their reception area, they had a nice flat screen TV with an application that flipped through pages of their Web sites.
Very nice. Brilliant, even. Except that it, apparently randomized, would every 5-10 screens show a "page missing." That's probably not what you want to show off to visitors.
Thursday, April 07, 2005
... But Why No blogs?
'Course, I didn't really blog the New Media World conference myself, just wrote an observation the day after, but if blogs are SUCH a phenomenon, was no-one blogging the conference? (Then , again, who has time?)
Wednesday, April 06, 2005
New Media World: 'Blogs are Good'
Back from New Media World conference, the digital component of America East, a newspaper trade show. The mantra was "link out / link in." Meaning, let a thousand blogs flourish, link to them, let everyone in your community write on your site, link to their sites, get them to link to you, so that your local newspaper site either a) rises naturally in search results and becomes the site that comes up when someone in a search engine types, say, "Hershey, Pa. shoes" or "Fredericksburg Wine" (keynote address of Lincoln Millstein of Hearst digital, though he didn't mention those places specifically) or b) the local portal for everything in the community (a major point of Andrew Langhoff of Ottaway Newspapers in his keynote a day later).
I do wonder, though, what the place then is for learned journalism and analysis or if there's a place for subscriptions -- either for an entire site or part of it.
The audience was made up mainly of executives and editors from small-to-medium size newspapers, many of whom are (still!) struggling with what to do on the Web. The other part of the mantra, from Millstein, Langhoff and the wrap-up address by Elizabeth Osder was that small papers, rather than fighting the Web, should "leverage" it. As the trusted local voice, they should be the first place people come to for anything local.
I do wonder, though, what the place then is for learned journalism and analysis or if there's a place for subscriptions -- either for an entire site or part of it.
The audience was made up mainly of executives and editors from small-to-medium size newspapers, many of whom are (still!) struggling with what to do on the Web. The other part of the mantra, from Millstein, Langhoff and the wrap-up address by Elizabeth Osder was that small papers, rather than fighting the Web, should "leverage" it. As the trusted local voice, they should be the first place people come to for anything local.
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